If you’re lucky enough to have one or more rabbit vibrators as part of sex toy your collection, then you already know they’re considered legends for a reason. Rabbit sex toys represent the best of both worlds when it comes to pleasure – deep, satisfying penetration combined with near perfect clitoral stimulation. Whether you like to use yours alone or bring it into the mix when it’s time to play with a partner, it’s hard to go wrong when you choose a rabbit. Rabbit vibrators aren’t just fun to reach for when it’s playtime either. There’s a rich and interesting history behind them as well. Here we’ll take a closer look at the history, development, and evolution of everyone’s favorite vibrator. We’ll share some fun facts you may not have known as well. You’ll be a rabbit expert in no time!


Animal Style: Those Cute Shapes and Pretty Colors Explained
As far as the big picture goes, it only feels like rabbits have been a part of our intimate lives forever. They’re actually a newer invention than most people realize. The idea has its origins in early 1980’s Japan where – believe it or not – the laws of the time actually prohibited the manufacture of sex toys, especially any that resembled penises. The solution was to get around the law by creating a toy that resembled a cute little animal instead. The toys also came in bright, beautiful colors – something that wasn’t as common then as it is now – the better to sell the idea that they didn’t actually fit the legal definition of a sex toy at all.

The Rabbit Comes to America
The rabbit would eventually be brought to the United States by sex toy company Vibratex in 1984. A rabbit was chosen as the design animal for a couple of reasons. To begin with, rabbits are considered very lucky in Japan where the toy was first created. Also, Vibratex owner Shay Martin was born in the year of the rabbit according to the Chinese astrological calendar. Additional animal-themed toys would also eventually be introduced, including the beaver, the turtle, and the kangaroo. Some are now defunct while others are still around. Each featured a uniquely-shaped tickler to help users explore different types of external stimulation. The very first rabbit vibrator to land in America was called the Rabbit Pearl. Not only did it feature the revolutionary rabbit-shaped tickler that made the toy unique, but it added yet another dimension of pleasure to the user experience with a band of rotating pearls in the shaft.



The Rabbit Goes Mainstream
Today, rabbit vibrators are well known enough to be household names, even among people that don’t really use sex toys. However, that wasn’t always the case. In 1993, the famous Seattle sex shop Babeland would open its doors and change everything when they made the Rabbit Pearl part of their inventory right from day one. Babeland would open a second location in New York City in 1997. The next incarnation of the rabbit would be sold there – the Rabbit Habit. The Habit had lots in common with the original model, but housed its controls and battery apparatus in the base of the toy instead of in a separate attachment. That change made a huge difference, as pleasure lovers now could play to their hearts’ content without having to worry about wrangling a cord as they did so.

Sex and the City and the Rabbit
The rabbit would become even better known when it was famously featured on an episode of Sex and the City. The team behind the show wanted to write an episode that featured a vibrator, so they visited New York City’s sex shop The Pleasure Chest and inquired as to what their best-selling vibrator was. Naturally, it was the Rabbit Pearl! It didn’t take long for HBO reps to start talks with Vibratex. The results would be an episode called “The Turtle and the Hare” which would air on August 2, 1998. In the episode, Miranda does Charlotte a solid when she lets her borrow a Rabbit Pearl from her toy collection. Charlotte would eventually become so addicted to the toy that she was unwilling to leave the house. Considering the immense popularity of Sex and the City at the time, it didn’t take long for the Rabbit Pearl to experience an insane spurt of fame. Also, toy makers everywhere rushed to capitalize on the buzz by creating their own versions of the rabbit, many of which did nearly as well. In fact, what was good for the rabbit was good for the entire sex toy industry! Online shopping was officially becoming a thing around this same time, making it easier and simpler than ever before to discreetly shop for and choose a sex toy if you wanted one. More people everywhere began spending money on sexy products. United Kingdom-based shop Ann Summers alone reportedly sold over a million rabbits alone in the first year after opening the virtual doors of its retail website.

Celebrity Endorsements Make the Rabbit Even More Attractive
Of course, nothing ups the “gotta have it” factor of a given product quite like a good celebrity endorsement! It turns out sex toys are no exception to the rule. The ubiquitous rabbit vibrator wound up on even more people’s hot lists when Eva Longoria (then one of the stars of Desperate Housewives) mentioned the rabbit in an interview for a nationally recognized women’s magazine.

Longoria stated that she gives rabbits to all of her girlfriends, as she can’t imagine any better gift than an orgasm. As might be expected, sales of rabbit toys at Babeland alone leaped more than 30% after that interview was published. In June of 2006, the Rabbit Habit would get its own seal of approval from none other than Oprah Winfrey herself. Her magazine O didn’t just endorse the popular vibe. It actually described the toy as “the Rolls Royce of sex toys” sending sales of the item skyrocketing yet again.



The Rabbit Becomes Even More Famous
At this point, the ever-popular rabbit had pretty much reached icon status. It was easily considered the sex toy to have by thousands of pleasure seekers, so it wasn’t long before companion products and guides started hitting the market. One example was the 124-page user’s guide to getting the most out of your rabbit vibrator. Published in 2006, The User’s Guide to the Rabbit focused on creative ways to enhance the quality of the blended orgasms the device is famous for delivering. Readers were further encouraged to use the toy to explore nipple play, bring it into bed with their partner, and so forth. Rabbits would also continue to show up in various media, including an obscure 2006 mockumentary called Rabbit Fever. The film “followed” the lives of women that had become addicted to the rabbit experience a la Sex and the City’s Charlotte York. Unfortunately for the filmmakers, the project majorly tanked. However, the rabbit itself would continue to go strong.

The Rabbit Branches Out
The year 2008 would bring even more attention the rabbit’s way. This is the year swanky and chic toy company Jimmyjane officially elevated the rabbit to legend status when it added the Iconic Rabbit to its Usual Suspects collection – an elegant toy line featuring updated models of noteworthy toys from other companies. This incarnation of the rabbit would remain true to the original Vibratex design that made the toy so famous, but would be visually reimagined in all white.

Even so, every shining star has a hater and the rabbit was no exception. Alabama Attorney General Troy King announced his intention to enforce the state’s sex toy ban, single-handedly if necessary. King believed that sex toys were immoral and wasn’t shy about saying he felt people that used them deserved to be arrested. The women of Alabama would be sure to tell Troy exactly what their thoughts on the matter were when a campaign called Toys for Troy was started by would-be candidate for governor, Loretta Nall. The campaign encouraged women to send dildos, vibrators, and many other sex toys straight to Attorney General Troy’s office. As a toy, the rabbit would continue to break new ground. In response to people’s growing desire to take the rabbit’s charms on the go, the Rabbit Dancer was introduced in 2009. The Dancer is a miniature version of the original toy complete with a detachable rabbit accessory that made it perfect for travel.

Where Is the Rabbit Now?
Since the rabbit first hit the scene in 1984, the iconic toy really has come a long way. It’s inspired hundreds of additional dual-action toy designs since then. It’s changed the way people think about pleasure and revolutionized the way women have orgasms. It’s definitely brought its share of pleasure to the world. To be honest, we can’t wait to see where our rabbits take us next. It’s sure to be one heck of a ride!




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